To empower artisans using savings and investment mechanisms, to empower youth through our social entrepreneurship program with the tools to become social innovators in all industries, and to create engaged customers who care about the growth of the company and actively become part of our brand.

That Enjuba´s artisans take on a new mindset of savings and investment and inspire others to do the same, and that the younger generation develops the concern and the drive to spur positive change in their fields of work at all levels of society. That all participants of the Enjuba brand see the world differently; that they see a world of possibilities and opportunities, and that they use their energy to turn those opportunities into advantages for the whole of society.